graylink speaking at the WTF Media Conference 2010 #WTF10

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Mark Gray from graylink will be talking  “Recruitment 2.0: Recruitment re-invented” at this years WTF Media Conf 2010.

WTF Media Conf is powered by Neotel. The conference will host prominent pioneers in social media, mobile media and cloud computing.

WTF Media Conf aims to unpack the various layers of the “buzz” term new media, making it easy for the person on the street to grasp. Key social media themes will be highlighted, while using common old garden words to provide relevant answers to real questions as how to use new media to its full potential. Since new media is fast changing the world of media, the conference will be a platform on which one can explore, explain, speculate, debate and be educated and informed, opening the mind to endless new media possibilities. It will also provide access to the online/mobile environment.

Speakers include:


  • Dave Duarte – Blended learning: Social media, Cloud Computing and augmented reality in education
  • Simon Leps – Convergence of the mobile and social media
  • Paul Stafford – The Cloud: A South African success story
  • Eran Eyal – Crowdsourcing: traveling beyond the barriers of social media space
  • Shel Israel – Twitterville people
  • Yossi Hasson – Wave 3: Understanding the driving forces behind cloud computing, Web 2.0 and social media and why your business survival depends on it
  • Mark Gray – Recruitment 2.0: Recruitment re-invented
  • Sheena Gates – Personalising social media in business
  • Justin Hartman – Social media ROI: Does it exist?
  • Vincent Maher and Nic Haralambous – Innovation at mobile operators part 1 and part 2
  • Hannes Van Rensburg – Poverty alleviation through mobile phones
  • Gordon Parkin – Simbiology – The study of mobile lifestyle


  • Andrew Cardoza – Mobile – The glue between the digital world and the real world
  • Professor Johannes Cronje – The role of social software in a learning organisation
  • Andy Hadfield – Online Reputation Management: Ten considerations for shaping your strategy
  • Mandy De Waal – Writing the new world of journalism
  • Jason Xenopoulos – Transmedia Storytelling – Building brands across a fragmented mediaverse
  • Justin Spratt – A peak around the corner
  • Paul Jacobson – Social media: Giving traditional legal paradigms the finger
  • Matthew Buckland – Future of social networking: A concept investigation with augmented reality
  • Zibusiso Mkhwananzi – The effective use of social media in the marketing mix to meet sales and marketing targets
  • Heidi Schneigansz – Social media, SEO and ORM: The holy trinity of e-marketing
  • Marlon Parker – Breaking social barriers through social media


  • Andrew Brand – The rise of digital doesn’t mean the Death Of Traditional
  • Christine Da Silva – Discovering search marketing
  • Matt Visser – Musicians and social media
  • Beverley Schafer – The rise of social media in politics
  • Wesley Lynch – E-books and the future of digital media
  • Dirk Visser – Open innovation
  • Ivor Price – I am the media: social networking and journalism
  • Mark Horner – Using open-everything and social media to support the teaching value chain
  • Jarred Cinman – From websites to digital presences: the changing landscape of marketing and media in the digital age
  • Daniel Neville – Crowdsourcing and its effect on the marketing and communications industry

We will upload content from our talk post the conference and we look forward to seeing you there!

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