Attracting and retaining talent in South Africa – Employer branding event

 In Press Releases

“Employer branding event will share the latest in attracting and retaining talent in South Africa in the current Economic climate”

After sell-out events in Europe, Asia, Australia and the Middle East, Brett Minchington world-renowned thought-leader author and speaker on Employer Branding comes to Johannesburg to present Employer Branding Masterclass

Date: 18 March 2009
Venue: Summer Place, 69 Melville Road, Hyde Park, South Africa

Globalisation, increasing job migration, the brain drain, aging population and demand for more flexible working arrangements have resulted in a talent crunch which has pushed employer branding to the top of the leadership agenda. It has become a critical driver in attracting, engaging and retaining talent increase productivity and ultimately the financial success of any organisation.

“The concept of employer branding is relatively new to South Africa. As a global Employer Branding and Marketing agency and proud partner of this event we believe those organisations that embrace employer branding will have a significant competitive edge in this current economic climate” states Peter Schmitt, Managing Director, graylink.

The one-day event offers senior level management the opportunity to discover the latest global employment trends and how they impact on employers in South Africa. Attendees will learn about worldwide best practice in Employer Brand Management, how to tailor the employment experience to attract, engage and retain talent, how to decrease recruitment lead times and increase quality of hires.

“For many years Companies have identified the need to develop a corporate identity and brand products to position and promote the promise of themselves to consumers. The concept of marketing your employment offering is no different. Candidates like consumers have choice and maintain different perceptions of organisations as an employment destination. So it is in every organisation’s best interest to brand themselves in a similar way to attract and retain the right-fit talent.” states Peter Schmitt

Since the launch of his book “Your Employer Brand attract-engage-retain” in 2006 Brett Minchington has delivered employer brand workshops and keynote addresses at conferences in 10 countries and his book has been sold in over 30 countries.  “My travels over the past year have confirmed that Employer Branding is high on the leadership agenda in all parts of the world and across all industries. It is this reason we have decided to bring this event and share this knowledge with organisations in South Africa,” Minchington said.

About the Presenters

Brett Minchington is an Internationally Renowned Employer Brand Strategist and Author.

Brett is the Managing Director of Collective Learning Australia and a Founder of the Employer Brand Institute, a global network of employer brand thought leaders providing strategy, research, guidance and thought leadership to individuals and organisations to develop their employer brand to attract and retain talent.

Brett’s global footprint has included delivering employer branding events in over 10 countries and his work has been published around the world in major newspapers, HR, Management and Marketing publications.
Brett’s book “Your Employer Brand attract-engage-retain” has now been sold in over 30 country’s. The book has since been read by managers from companies such as JP Morgan (UK), The McDonalds Corporation (USA), Vodafone (Italy), Telstra (Aust), MTV (UK), Deloitte (Aust), Fiat (Italy), Madame Tussauds London (UK), Lion Nathan (Aust), Universal Music (UK), Coca-Cola Amatil (Aust), Boots (UK), Elders (Aust), Serco (UK), Financial News (UK), William Buck (Aust), Wesfarmers (Aust) and BHP Billiton (Aust).
His new book, “University means Business” will be published in early 2009.

“Attending Brett’s Employer Branding event strengthened my determination to successfully implement the employer brand strategy across Al Fara’a Group of Companies. I highly recommend the session to leaders across all industries as an effective tool to drive future growth and to enhanced their reputation amongst the target audience.”

A. Banna, Group Director HR-Corporate Affairs & Business Strategies, Al Fara’a Group of Companies (UAE)

Special Guest LIVE Employer Brand Case Study Presentations – graylink & Deloitte Consulting

Peter Schmitt, Managing Director for graylink Europe, Middle East and Asia Pacific has three passions in business: talent, brand authenticity and performance. He believes one cannot exist without the other. His prime motivation lies in developing authentic brands that attract, inspire right-fit talent and deliver competitive edge.

As the first to market with integrated talent acquisition and retention solutions and with global clients such as British American Tobacco, SABMiller and Nakheel, graylink is a market leader in employer branding.
A highly focused, tenacious and energetic entrepreneur, Peter has worked globally within a variety of industries since graduating in mechanical engineering in 1990. With varied experience in engineering, plastics manufacturing, management consulting, marketing consulting and senior sales roles in global ERP and banking solutions industries, Peter has developed a pragmatic approach to solving talent acquisition and retention challenges.

Gillian Hofmeyr is Director of Human Capital Consulting at Deloitte Consulting, Johannesburg, South Africa.

Gillian has assisted leaders in the USA, Canada and South Africa to transform their organisations in her 18 year consulting career. She has extensive experience in the management of large scale change programmes to support the implementation of Culture Change, Strategic Repositioning, Enterprise Value Management, Employer Branding, ERP implementation, Merger and Acquisition and Industry restructuring.

She specialises in the areas of Large Scale Change, Talent Management, Positioning HR functions for business effectiveness, Leadership Alignment and Development, Stakeholder Management and Organisation Design. Over the last few years she has focussed on helping organisations better retain and develop their people through a focus on a differentiated Brand Promise to employees and  through initiatives and programmes to deliver against this Brand Promise. These initiatives have included talent engagement and retention processes , HR process improvements,  leadership to shopfloor engagement and organisation, job and reward design initiatives.

Her key clients have included top listed and private SA companies and many global/multinational companies. Gillian has a MSc Management (Industrial Relations) (University of Oxford) and BA (Hons) Industrial Psychology (Wits).

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