Employers should engage the Google Generation – IOL Jobs Article August 2008

The communication styles and job expectations of Generation Y – those born between 1980 and 2000 – are totally different from those of previous generations, and prospective employers who want to attract school leavers and graduates now entering the workforce need to shift their thinking or risk losing talented candidates, according to Mark Gray, head [...]

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A brave new world for HR – graylink on bizcommunity.co.za

  The media landscape and work environment has changed so much over the last decade that a new approach is required for HR staff to source and recruit talented candidates. Human resource managers take heed – the future is not what it used to be. The search for talented employees continues to become tougher and [...]

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Branding and Recruitment – Marketingweb Article October 2007

  The recruitment game is changing as HR practitioners align their jobs with corporate branding, says Mark Gray of marketing and human resources firm Graylink. Every year companies spend millions of rands building their corporate brands and marketing themselves as leaders in their respective industries. This is often in a bid to not only attract [...]

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The human resources balancing act – iWeek feature

Get HR right and you will prosper. Get it wrong and you won’t. What could be simpler? But few get this balancing act right. If anyone thought the problem of human resources had been solved by technology, a quick look at the Los Angeles district last month would show otherwise. Some 5 000 teachers and [...]

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