graylink is a team of highly talented and capable people with diverse backgrounds and experience.
Our management team includes:
Mark Gray
Mark’s vision to re-engineer recruitment using a combination of traditional marketing principals and digital technologies was realized when he founded graylink in 2002. With the belief that the Internet would challenge the recruiting status quo – companies over-relying on recruitment agencies, untargeted recruitment communications with high media wastage and inefficient recruitment processes – Mark began developing an integrated recruitment solution which looked to exploit the full potential of the Internet to help companies recruit the best talent quicker, more efficiently and for less.
Prior to establishing graylink, Mark was MD of Fresh Ventures, a new-venture incubator for Jamie Oliver and before that, Client Partner at leading US digital services agency Razorfish. Father of 4, when Mark has any spare time, he’s either crafting his next vintage of wine or having a ‘board’ meeting of the surf type!
Andy Coe
Inspired by new, challenging and changing environments, Andy passionately believes in achieving sustainable business success through the engagement, coaching and development of people. Throughout his career with companies like ICI, Zeneca, Astra Zeneca and Syngenta, Andy has achieved considerable success across functional and cultural boundaries with managers, teams and industry groups in the UK, Europe, North and South America and Asia.
Before joining graylink, he established a successful independent UK based Change Management Consultancy. Outside of work Andy enjoys spending time with his daughter and actively participates in windsurfing, tennis, skiing, snow boarding and cycling.
George Craig
“Think left and think right and think low and think high. Oh, the things you can think up if only you try!”.
George, curious lad, slighty mad, is always thinking about brands & how best to connect people to them.
Trained at the Ogilvy Red & Yellow school of advertising in Cape Town and with experience in global advertising agencies, George has a passion for brands, people and advertising, always pushing the limits & the boundaries to make the brand king. He has a keen interest in technology, arts, film, food & wine & all things divine.
Matthew Gray
With an extensive family background in the recruitment industry as well as a technology degree from University of Cape Town, Matthew has been involved with graylink since its inception in 2002.
Matthew is passionate about helping clients understand and exploit technologies to deliver their recruitment message and automate their recruitment process through best practise methods.
A regular contributor to various content driven websites, Matthew is also editor of www.baitbox.co.za which focuses on the impact of the internet on recruitment processes around the world. The Baitbox conversation includes web and mobile recruiting technology, using the internet to market jobs, your employer brand, and recruitment process automation.
Matt’s spare time is spent with family, surfing, travelling or exploring the great outdoors on his doorstep in the Western Cape.
Carl Warburg (Non-exec)
Carl’s forte is in defining and delivering digital solutions. A champion of usable and simple design, Carl has worked across a range of applications and industries, for the likes of Diageo, British Airways, Unilever and Nissan in the European market, delivering everything from simple banner ads to e-commerce solutions.
Approachable, level-headed and pragmatic, Carl is driven by the notion that technology should be intuitive and user-friendly, not just functionally rich. A disciple of the User-Centred Design school of thought, Carl is responsible for ensuring that graylink’s technology does what it’s users want it to.
Prior to joining graylink, Carl was Head of Digital Control at TMW (Europe’s largest independent Direct Agency) and before that, Digital Producer at leading US digital services agency Razorfish. Father of 2, Carl’s spare time is spent riding waves, playing guitar or indulging his passion for all things African.
Derek Pearmund (Non-exec)
Derek has had global experience ranging from an early start-up company in the US, providing the first computerised reservation systems in the ’60s, starting a Financial Services company in Bahrain in the ’70s, to more than 20 years with Visa International. As well as his directorship with graylink he holds directorships in banking and financial services, involving much travel in Africa and the Middle East.
Derek now lives in Dorset, England, is married with children now at school and also working in England, Japan and with one son owning and running vinyards in the US. His hobbies are flying microlight aircraft and driving classic cars.
